Allied Blenders and Distillers (ABD) confirmed that its new ICONiQ White Whisky has reached a product sales figure of 2 million cases of 9 Litres each in March 2024, irrespective of existing availability in 70% of the operational section. Further sector launches start now, from April 2024.
ICONiQ White Whisky is a blend of imported Scotch malts aged in bourbon oak casks, blended with decide on matured malts and Indian grain spirits.
It underscores ABD’s comprehending of client tastes and its potential to supply efficiently and properly. The corporation has even further plans to develop to tremendous-top quality segments.
Commenting on the event, Alok Gupta, Managing Director at ABD India mentioned, “Delighted to see our strategic emphasis on premiumization translate to success with ICONiQ White Whisky from a solid lineup of entrenched multinational models. It strengthens our solve to transition to tremendous-quality segments.”
Bikram Basu, Main Tactic & Promoting Officer, ABD said, “We are joyful with the milestone of achieving 2 million scenarios in our first year. As we celebrate this achievement, we established our sights greater.”
ICONiQ White is obtainable in pack size of i.e., 750 ml, 375 ml,180 ml, 90ml.
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